Strategy is important, it gives direction to your project. Who are you and what do you radiate? What does your company need to move in the direction you envision?
"If you don't know where you're going, you'll always get there." That's a nice quote. But where do you really want to take your organization? Together we're going to look for your identity, the unique perspective from which we build everything.
By really empathizing with your client, you get a very clear picture of his/her needs and wishes. What do they need at what time? This way you can offer an optimal customer experience that sets you apart from the competition!
By putting the customer first and delivering structural content, you can make a digital impact. Smart use of keywords, business intelligence and the creation of a content calendar are tools that help you achieve your goals.
Amongst others I work for
In the analytical phase, I focus on the (search) behaviour of your visitors. I analyse your social media channels and see which useful content is already present. And that is often more than you think! I also take a close look at your Google Analytics and make use of benchmarking. Anything to make your online presence sharp and clear!
Knowing who your customer is and what he / she needs at what time is also essential. That's what it's all about in this strategic phase. With the help of design thinking, mapping out the customer journey and developing personas, you get to know your client like no other.
How does Deniz Tezcan work?
Introduction & Research
One of the most important but underrated steps. By listening carefully and gathering information, I can offer the solutions that best suit your company. Face-to-face works best, but via Skype or Hangouts e-Meeting is also fine. Before the interview, I ask you to fill in a questionnaire, so I can understand what your company needs even more quickly. After this I will conduct a short research to check the feasibility of your project.
In this phase, we will consider how to give the user the easiest possible process. Giving the user the information he/she is looking for is the basis of every project. After we've gone through the click paths and wireframes we'll come up with a design. I can make this design (or have it made) or you can provide a design yourself. Next, we will check if everything that is required has been incorporated in the designs in one session.
Development & Testing
It's time to code! This is the technical phase, where all hours of thinking, brainstorming and wireframing will come into its own. In this phase, functionalities are delivered in sprints of about 1 to 2 weeks. These will first be tested by me and then I will ask you to test them again. After an MVP is delivered, we schedule a session to test the entire application together from the very beginning.
Go live & Support
The best part. After the test phase, the application is delivered and moved from the test environment to the final location. I'm going to teach you how to use your application and update the content and images. Now we're done, aren't we? No - a software process is never finished. Because the world and technology keeps evolving, the applications have to change along with it. Otherwise you run the risk of your application losing its value.