Search engine advertising
Search engine ads ensure that only ads appear on the most prominent positions in the search results. Especially on mobile, the chance of a click is almost 3 times as high.
What are search engine ads
Search engine advertising, also called SEA, is the purchase of advertising space above and below the natural search results by bidding on search terms (keywords, keywords or keywords) that pay per click (a delivered visitor).
How SEA works
Together we determine the keywords your target group often uses as search terms. Only when one of these keywords is typed into a search engine as a search query, the advertisement is visible. Moreover, you only pay if people actually click on your ad and thus visit the website. The minimum costs vary per keyword and in addition to this you can set a daily budget. So you never pay more than you have indicated in advance.
Amongst others I work for
With my partners
I don't do search engine advertising myself but leave it to one of my partners who specializes in this matter. I only work with partners who have proven themselves in the field they are being brought in on. So I don't hire freelancers through services like Fiverr but only real professionals.
How does Deniz Tezcan work?
Introduction & Research
One of the most important but underrated steps. By listening carefully and gathering information, I can offer the solutions that best suit your company. Face-to-face works best, but via Skype or Hangouts e-Meeting is also fine. Before the interview, I ask you to fill in a questionnaire, so I can understand what your company needs even more quickly. After this I will conduct a short research to check the feasibility of your project.
In this phase, we will consider how to give the user the easiest possible process. Giving the user the information he/she is looking for is the basis of every project. After we've gone through the click paths and wireframes we'll come up with a design. I can make this design (or have it made) or you can provide a design yourself. Next, we will check if everything that is required has been incorporated in the designs in one session.
Development & Testing
It's time to code! This is the technical phase, where all hours of thinking, brainstorming and wireframing will come into its own. In this phase, functionalities are delivered in sprints of about 1 to 2 weeks. These will first be tested by me and then I will ask you to test them again. After an MVP is delivered, we schedule a session to test the entire application together from the very beginning.
Go live & Support
The best part. After the test phase, the application is delivered and moved from the test environment to the final location. I'm going to teach you how to use your application and update the content and images. Now we're done, aren't we? No - a software process is never finished. Because the world and technology keeps evolving, the applications have to change along with it. Otherwise you run the risk of your application losing its value.