Search engine optimization
Search engine optimization is the difference between having a good website and having a successful website.
What is search engine optimization
Search engine optimization means that your website will be easier to find in search engines as a result of about 200 factors. To achieve this the robot of a search engine must be able to determine in detail what your website is about. Search engine optimization is also called SEO.
What is most important
- Tech: A website that loads quickly, has a clear (internal) link structure and is easy to index for robots.
- Authority: A diverse and extensive link profile of websites that link to your website. Ideally, backlinks within the same context with a high domain authority.
- Content: Relevant and valuable content for users of your website. Content in a clear context with clear titles and descriptions.
In the most ideal situation these three SEO aspects are balanced and your website will get a high position in Google's search results. SEO takes a long time in contrast to, for example, search engine advertising (SEA), where you get paid traffic directly to your website. SEO requires a lot of time and knowledge, but with the right effort your traffic grows organically within a considerable amount of time because you rank higher and more relevant organically.
Amongst others I work for
With my partners
I don't do search engine optimization myself but leave it to one of my partners who specializes in this matter. I only work with partners who have proven themselves in the matter on which they are brought in. So I don't hire freelancers through services like Fiverr but only real professionals.
How does Deniz Tezcan work?
Introduction & Research
One of the most important but underrated steps. By listening carefully and gathering information, I can offer the solutions that best suit your company. Face-to-face works best, but via Skype or Hangouts e-Meeting is also fine. Before the interview, I ask you to fill in a questionnaire, so I can understand what your company needs even more quickly. After this I will conduct a short research to check the feasibility of your project.
In this phase, we will consider how to give the user the easiest possible process. Giving the user the information he/she is looking for is the basis of every project. After we've gone through the click paths and wireframes we'll come up with a design. I can make this design (or have it made) or you can provide a design yourself. Next, we will check if everything that is required has been incorporated in the designs in one session.
Development & Testing
It's time to code! This is the technical phase, where all hours of thinking, brainstorming and wireframing will come into its own. In this phase, functionalities are delivered in sprints of about 1 to 2 weeks. These will first be tested by me and then I will ask you to test them again. After an MVP is delivered, we schedule a session to test the entire application together from the very beginning.
Go live & Support
The best part. After the test phase, the application is delivered and moved from the test environment to the final location. I'm going to teach you how to use your application and update the content and images. Now we're done, aren't we? No - a software process is never finished. Because the world and technology keeps evolving, the applications have to change along with it. Otherwise you run the risk of your application losing its value.